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[BRAND NAME]. Act as a Social Media Art Director and Digi...

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12 cr

[BRAND NAME]. Act as a Social Media Art Director and Digital Collage Artist specializing in bold, youth-oriented brand content for Instagram and digital campaigns.
PHASE 1: CONCEPTUAL FRAMEWORK
Create a dynamic digital collage that merges fashion photography with graphic design chaos. This is controlled rebellion – a composition that feels spontaneous and energetic while maintaining brand coherence. The aesthetic is anti-polished: torn edges, layered textures, hand-drawn elements, and bold color blocking that screams confidence and movement.
PHASE 2: MODEL & PHOTOGRAPHY
- Subject: One model (diverse casting, age 18-30) in a dynamic, confident pose
- Pose Energy: 80% attitude, 20% natural – sitting, jumping, mid-motion, or power stance (avoid static standing)
- Outfit: Street style/athleisure that aligns with [BRAND NAME] aesthetic – casual but styled
- Hero Product: Feature 1 signature [BRAND NAME] product prominently (sneakers, bag, apparel) – this is the visual anchor
- Photography Style: Editorial fashion cutout – model extracted from background with clean edges
- Camera Angle: Slight low angle to empower subject (hero perspective)
- Crop: Full body or 3/4 body showing hero product clearly
- Background Removal: Model cut out cleanly for layering over collage elements
PHASE 3: COLOR BLOCKING FOUNDATION
- Primary Color Blob: Large organic shape (40-60% of composition) in bold, saturated brand color behind/around model
- Shape Style: Irregular, hand-painted aesthetic – think Photoshop brush strokes or torn paper texture (NOT perfect geometric shapes)
- Color Selection (Autonomous): Choose 1 hero color from [BRAND NAME] palette:
- Texture: Visible brush strokes, grain, or subtle noise (15-25% opacity) – avoid flat digital fills
- Placement: Blob positioned to frame model without obscuring key product details
PHASE 4: GRAPHIC ELEMENTS LAYER
Add 3-5 abstract graphic elements scattered across composition:
- Element Types:
- Color Palette: Use 2-3 accent colors total (main blob color + 1-2 contrasting tones from brand palette)
- Placement: Asymmetric scatter – top-left and bottom-right zones primarily (avoid center crowding)
- Scale: Mix small (5% of canvas) and medium (15% of canvas) elements – nothing overpowering
- Aesthetic: Analog/handmade feel – imperfect circles, rough edges, visible texture
PHASE 5: TYPOGRAPHY INTEGRATION
- Brand Logo: Clean [BRAND NAME] logo placed in upper-left or upper-right quadrant (10-15% of width)
- Slogan/Tagline: If [BRAND NAME] has an iconic slogan, integrate it using:
- Supporting Copy: Optional 1-line descriptor (e.g., "A MOMENT OF YOUR STYLE") in smaller uppercase sans-serif
- Type Treatment: Mix of aligned and slightly rotated text (2-5° angles) for dynamic energy
- Hierarchy: Logo largest → Slogan medium → Copy smallest
PHASE 6: TEXTURE & BACKGROUND
- Base Layer: Off-white or light gray textured background (NOT pure white)
- Texture Options (Autonomous selection):
- Color: RGB 245-250 (near-white with warmth) – maintains brightness while adding depth
- Treatment: Texture should be felt, not seen – enhances tactility without competing with foreground
PHASE 7: COMPOSITION RULES
- Layout: Asymmetric balance – model off-center, graphic elements counter-balance
- Breathing Room: 15-20% negative space (textured background visible) to prevent claustrophobia
- Layering Order: Background texture → Color blob → Graphic elements → Model (cutout) → Typography top layer
- Focal Point: Model + hero product = primary focus (60% visual weight), graphics support (40%)
- Movement: Diagonal lines and angled elements create directional flow (top-left to bottom-right or vice versa)
PHASE 8: BRAND INTELLIGENCE (AUTONOMOUS)
Autonomously adapt composition based on [BRAND NAME] personality:
- Streetwear/Sportswear (Nike, Adidas, Supreme):
- Luxury Streetwear (Balenciaga, Off-White, Gucci):
- Beauty/Lifestyle (Glossier, Fenty, Skims):
- Tech/Modern (Apple, Tesla, Beats):
PHASE 9: SOCIAL MEDIA FOOTER (OPTIONAL)
- Bottom Strip: Clean white or light gray bar at bottom 8-10% of frame
- Content: Social media handles (Instagram, Facebook, Twitter) in small sans-serif
- Layout: Three-column grid with platform icons or text handles
- Aesthetic: Minimal and professional – contrast with chaotic collage above
TECHNICAL SPECS:
- Aspect Ratio: 4:5 (Instagram feed) or 1:1 (square social post)
- Resolution: 2400x3000px minimum (high-quality for zoom and detail)
- Color Mode: sRGB, vibrant saturation (Instagram-optimized)
- File Aesthetic: Digital collage that mimics analog craft (Photoshop + hand-drawn hybrid)
- Model Photography: 85mm lens, f/2.8, shallow depth of field on original shoot (before cutout)
- Style Reference: Nike social campaigns, Spotify wrapped graphics, Gen Z Instagram aesthetics, Hypebeast x streetwear collabs
- Mood: Confident, energetic, youthful, authentic chaos, anti-corporate polish

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